Election '21 Briefing - Setting up the leaders' debate and the end of week 3

In 2011, the UN General Assembly adopted a resolution that recognized happiness as a “fundamental human goal” and called for “a more inclusive, equitable and balanced approach to economic growth that promotes the happiness and well-being of all peoples”. In 2012 the first-ever UN conference on Happiness took place and the UN General Assembly adopted a resolution which decreed that the International Day of Happiness would be observed every year on March 20. As we approach International Happiness Day, I wonder, how happy do Canadians think they are? And what impacts our perception of happiness?      On this episode, I’m joined by two of my colleagues from Abacus Data – Richard Jenkins and Oksana Kishchuk. Oksana and Richard lead our firm’s Happiness Monitor program, a research focus we started in October of 2020 that tracks how happy or not Canadians are at any given moment and explores what makes us happy and what makes us sad. Our conversation looks at what we have learned so far, why measuring happiness is so important, and what drives national happiness, especially during a global pandemic. For more information about Abacus Data's Happiness Monitor, please visit our website to find all the analyses and data we have released so far: https://abacusdata.ca/tag/happiness/And you can find the most recent analysis on happiness in Canada vs. the US here: https://abacusdata.ca/happiness-canadians-americans/   ...

Bruce Anderson is one of Canada’s leading public affairs and communications professionals. He’s worked for Prime Ministers, Premiers, and has lead research projects for some of North America’s leading associations, corporations, and non-profits. He’s also my partner at Abacus Data. On this episode of inFocus, Bruce and I spend some time talking about public affairs research. Public affairs research represents a good portion of the work our team at Abacus Data does. We work with many national associations, corporations, unions, and charities – helping them understand the opinion landscape, measuring and tracking their reputations, and producing content to help tell their story to government and other stakeholders. I can’t think of anyone better to explore this topic with, as he’s been one of Canada’s best at it for over three decades. Today we let inside the debates and discussions Bruce and I have and give you some perspective on how we approach public opinion research. ...

Abacus Data CEO shares some thoughts and insights on the 2021 Canadian federal election in this short briefing episode of inFocus.In this episode, he discusses Abacus Data's latest survey that explored the impact of the TVA French Language leaders' debate last week and sets up what to watch for over the coming week.For more information about the latest poll visit: https://abacusdata.ca/election-2021-conservatives-liberals-tied/ ...