On this episode of inFocus, I’m joined by Dr. Marc Hetherington and Dr. Jonathan Weiler, authors of Prius or Pickup? How the Answers to Four Simple Questions Explain America’s Great Divide. The book was published in 2018 by Houghton Mifflin Harcourt.
I read the book a few years ago and it had a big impact on how think about public opinion, political behaviour, and what impacts both. In their book, Hetherington and Weiler show that the key to understanding polarization in the United States requires understanding how personality and worldviews impact opinions and behaviour.
They also show that these factors also impact what we drive, where we live, where we vacation, and not surprising how we vote.
What is it like running a national election campaign? How does polling impact the decisions made on a campaign? I’m excited to explore these...
In this episode, host David Coletto briefs on the latest Abacus Data poll that finds the Conservatives ahead of the Liberals by 12-points and...
As 2026 begins, Canadian politics looks familiar on the surface but the dynamics underneath are shifting. In this episode of Infocus, Abacus Data CEO...