On this episode of inFocus, I’m joined by Dr. Marc Hetherington and Dr. Jonathan Weiler, authors of Prius or Pickup? How the Answers to Four Simple Questions Explain America’s Great Divide. The book was published in 2018 by Houghton Mifflin Harcourt.
I read the book a few years ago and it had a big impact on how think about public opinion, political behaviour, and what impacts both. In their book, Hetherington and Weiler show that the key to understanding polarization in the United States requires understanding how personality and worldviews impact opinions and behaviour.
They also show that these factors also impact what we drive, where we live, where we vacation, and not surprising how we vote.
The questions you ask are more important than the answers you get. I think that should be the mantra of every public opinion researcher...
In this episode of inFocus, I look at our first election survey and talk about what issues voters say are going to impact their...
In this episode of inFocus, I share some thoughts and the findings of Abacus Data's latest poll on Canadian politics completed after the release...